Welcome to Ásette
Your online shop for curated vintage Chanel bags that offer real investment potential.
Authentic Chanel bags to enhance your portfolio
I’m Lisa, founder of Ásette, and Chanel handbags have undoubtedly always been my absolute dream. As a young girl, it was always my wish to one day be able to afford a Classic Double Flap of my own and to be financially independent. Seeing women gain influence and a greater share in the world of finance and investment fills me with pride. We invest and build wealth. With Ásette, I want to showcase vintage Chanel bags as an alternative form of investment and a wonderful addition to any portfolio.
Every bag an investment piece
Over the past few decades, vintage Chanel bags have proven that they appreciate massively in value and can hold their ground against traditional forms of investment. They may not pay out dividends, but they certainly release more endorphins than an ETF.
Guaranteed authenticity
We guarantee the authenticity of all the bags we sell. Thanks to our partnership with Entrupy, a well-established provider of AI-powered authentication, you can be absolutely certain when you buy from us: On Ásette, you’re guaranteed to buy genuine Chanel bags. Read more about the authentication process with Entrupy in our FAQs.
Quality over quantity
In an age of overconsumption, it’s not easy to strike a balance. Timeless pieces such as classic Chanel designs offer the best of both worlds: They’re always in fashion and, thanks to their durability, remain beautiful even after decades. Their enduring value makes them one of the wisest purchases you can make.
Frequently asked questions
Why is a vintage Chanel bag the better investment?
Why is a vintage Chanel bag the better investment?
There is, of course, nothing wrong with a new Chanel bag. However, since 2009, bags have no longer featured 24-carat gold hardware, but rather gold-tone metal. Furthermore, the quality of the leather, especially the lambskin, is incomparable in vintage models. It is incredibly soft and more durable than the materials used today. Retail prices are constantly rising, and the availability of classic models is being restricted. With vintage Chanel, you get superior quality for less money, making it a better investment.
What is the Ásette Investment Score based on?
What is the Ásette Investment Score based on?
We calculate the Investment Score individually for each bag. The key factors are the model, the condition, the rarity and which accessories are still included. Find out more here.
Are the bags guaranteed to be genuine?
Are the bags guaranteed to be genuine?
Yes, all the bags we stock in our shop have been checked several times – both by our suppliers and again by us. Every bag is verified using Entrupy, the standard for AI-powered authentication in the luxury resale market. When you place your order, you’ll receive a certificate confirming its authenticity.
If it’s meant to be an investment, can I actually wear the bag at all?
If it’s meant to be an investment, can I actually wear the bag at all?
Absolutely! A Chanel bag isn’t a financial product in the traditional sense, and it’s meant to be cherished and worn. But of course, the better you look after it, the higher its resale value will be later on.
Got more questions?
Got more questions?
Find all our FAQ here.
Classic 11.12 handbags
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Chanel Classic Flap Small - Beige, Lambskin, 24ct Gold Hardware, Vintage 2008
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Chanel Classic Flap Medium - Brique, Lambskin, 24ct Gold Hardware, Vintage 2000 – 2002
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